moto-1_0.jpgThe mission of the Piaggio Group is to generate value for its shareholders, clients and employees by acting as a global player that creates superior quality products, services and solutions for urban and extraurban mobility that respond to evolving needs and lifestyles.

To stand out as a player that contributes to the social and economic growth of the communities in which it operates, considering, in its activities, the need to protect the environment and the collective well-being of the community.

To be an Italian global player in the light mobility segment, standing out for its superior design, creativity and tradition. To become a leading European Company with a world class reputation, championing a business model based on the values of quality and tradition, and on the ongoing creation of value.


Since World War II, Piaggio has been a leading player in the mobility "revolution", improving the quality of life of Italians and other Europeans.

Today, the Piaggio Group manufactures two-, three- and four-wheeler vehicles that meet mobility requirements and the most diverse needs of western markets and major Asian countries.

Piaggio has been able to anticipate new trends of the world economy, where an ability to guarantee technological performance, lower consumption and environmental protection are all fundamentals for business success.

Thanks to this capacity to combine experience with a forward-looking approach, today Piaggio is a global player, Europe's leading manufacturer of motorcycles and scooters and an international force in the commercial vehicles sector.



Piaggio values the great brands of an Italian and European motorcycling tradition renowned the world over.

Exclusive symbols of beauty and technology - interpreting the needs and most innovative aspirations of numerous users that all share a passion for a brand that is emblematic of a distinctive lifestyle.

Outright winners - today and yesterday - in the world of sports championships, with 99 world titles to their name.



Two- and three-wheelers - are symbolic of a core business that has always combined style, technology and performance with the latest developments in accessible and sustainable mobility.

A “philosophy” inspired by a concept of "light mobility" for people and goods, made-to-measure for users and the environment, for modern traffic requirements.

An exclusive vision that has become a reality, with a major industrial organisation boasting production sites in Italy, Spain, India and Vietnam, a production capacity of 600,000 vehicles a year, 5 research centres and a range of products that caters for every customer group.

Respect for the environment is second nature to Piaggio, as it looks towards the future with investments in new engines and innovative production - a worldwide leader in the sector of hybrid and electric scooters and electric commercial vehicles.